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Word: flips (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

When members of Harvard's women's basketball team look back on the 1993-94 season, their rolodex memories will instantly flip to February 19, the day that they packed up the bus and headed to Philadelphia for a game with perennial powerhouse Pennsylvania...

Author: By Sean D. Wissman, | Title: Penn Game Highlights W. Basketball Season | 6/9/1994 | See Source »

...courage to change is often the very definition of leadership, and this particular Clinton flip-flop is better yet because the President expressed his new position without the legalistic fudging that has too often characterized his tenure. This time a foolish and failed policy was forthrightly acknowledged to have outlived its "usefulness," and squarely junked...

Author: /time Magazine | Title: The Political Interest: The Courage to Change | 6/6/1994 | See Source »

...didn't use to think of politics in quite these terms -- Eisenhower, surely, would not have appreciated being bound up in a flip essay with Aromavision (Clinton probably doesn't either, but one imagines he's grown used to this sort of thing). Thirty-odd years of expecting Presidents to be adept television performers and 30-odd years of Presidents' playing to that expectation -- the catch in Reagan's voice, the tug on Clinton's lip -- have chipped away at our notions of intimacy, dignity and content, leaving behind a fat appetite for sheer spectacle. Not always by design...

Author: /time Magazine | Title: Monitor 1600 | 5/30/1994 | See Source »

...Coke set out to address the very real problems that teens face without seeming, on the surface at least, to exploit them. The OK trademark struck company marketers as the ideal solution. "It underpromises," says Lanahan. "It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming, which is what teens perceive a lot of brands do." At the same time, the OK theme attempts to play into the sense of optimism that this generation retains. ("OK-ness," says a campaign slogan, "is the belief that, no matter what, things are going...

Author: /time Magazine | Title: Will Teens Buy It? | 5/30/1994 | See Source »

Conversions are a rare and risky business in politics. Such decisions, rather than coming across as principled, are often characterized as flip-flops, an outcome of pressure applied not by your conscience but by dark and unseemly forces. Sticking with your own tribe is almost always the best policy, particularly if the side you are on includes an organization as powerful and well-funded as the National Rifle Association...

Author: /time Magazine | Title: Giving Up the Gun: the Conversion of Henry Hyde | 5/16/1994 | See Source »

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