Word: flivvers
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...design a combination automobile and autogiro (see above). Another way is to build standard airplanes so inexpensively that the public can afford them. Because this necessitates mass production methods such as many automobile makers already have, they have considered going into the business of making "flivver planes." Last week such a flivver plane was sold. It was not made by an automobile manufacturer, but it was powered by a standard mass-produced automobile engine-the Ford...
Arrow Aircraft Corp. of Lincoln, Neb. claims it is waiting only for the financial aspects of its founding to be settled before going into mass production in a few weeks to fill the 1,000-odd orders for flivver planes it has on hand. Its plane is a conventional lightweight, low-wing monoplane. The Ford motor is set in reverse position so that the propeller is attached where the clutch normally is when the engine is used on an automobile. Ford Motor Co. has no connection with Arrow, sells motors in batches so that they cost Arrow but $150 apiece...
...Aviation Editors last week that the development of a $700 plane had not materialized because the $500,000 allotment promised by PWA had been withheld as a result of the activities of an aircraft manufacturers' lobby. Many light plane manufacturers believe Mr. Vidal is "chasing rainbows," resent his "flivver plane" program because they feel it causes sales resistance to the present product...
Since the early Spring of 1934, he has campaigned up and down this state driving his own flivver, speaking two and three hours at a time then hurrying to some other locality for another speech, and he has charmed and thrilled the masses with his scintillating intellect, his wit, and humor, his Irish pathos, and his dauntless determination to serve his fellow countrymen. He has had arrayed against him nearly every newspaper, practically all the wealth, and influential politicians of the state. ... I dare say, his victory in this campaign will go clown in American history as the very greatest...
...Administration allotted $500,000 for its development (TIME, Dec. 18). How his department would use the money, Director Vidal was not ready to say beyond repeating that the Government would not engage in manufacture. Best guess: a new company which would be formed especially to design and develop the "flivver" plane for mass production and in which the whole manufacturing industry would be represented...