Word: flo
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...gold-medal winners because they have such staying power. Most Olympic moments have notoriously short shelf lives, which means athletes with breakout performances this summer will have literally only a couple of weeks to capitalize on the momentum. Some past Olympic surprises, like gymnast Kerri Strug and sprinter Flo-Jo, had agents who either waited too long to respond or held out for bigger deals that never materialized. "Six months after the Olympics, advertisers aren't even thinking about it anymore," says veteran talent broker Nova Lanktree. So forget about savoring the moment: now is the time...
Since their arrival in the first American food stores this January, Fair Trade bananas have carved out a niche among consumers in the United States who are dedicated to buying socially responsible fruit. Fairtrade Labeling Organizations International (FLO), the certifier behind all Fair Trade products, ensures that all the small farms and plantations from which it buys bananas give their workers a fair, living wage and grow bananas without pesticides, using safe environmental practices. It passes the extra costs on to consumers...
...short, FLO is able to pay a premium to promote progressive environmental, agricultural and labor regulations in Third World countries by capitalizing on consumer demand for socially-conscious food. As socially-conscious consumers, Harvard students should embrace the principles behind Fair Trade bananas, just as they have already embraced Fair Trade coffee, and demand to make these bananas a permanent fixture in the dining halls...
What Harvard should do, however, is address student demand. FLO exists because there are consumers in the world who are willing to pay more for the peace of mind caused by the knowledge that the products they buy are produced responsibly. Harvard students should make a stand for sustainable development, a living wage and workers’ rights in banana-growing Third World countries by demanding Fair Trade bananas. Just as Harvard’s adoption of Fair Trade coffee spurred other colleges to do the same, our adoption of Fair Trade bananas could have a huge effect on widening...
...FLO International currently distributes bananas and pineapples in addition to coffee; grapes and mangoes...