Word: flo
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...Since 1933 she has brought in about $11 million in network time charges, helped Procter & Gamble sell 3 billion boxes of Oxydol (to get clothes "whiter than sun-white''). Last year Ma was leased to other sponsors, e.g., Lever Bros. (Spry for "nongreasy donuts") and Lipton ("new Flo-Thru Tea Bags"), but P.&G. refused to sell her outright...
Died. Belle Baker (real name: Bella Becker), 62, black-eyed vaudeville singer with a powerful "early-morning" husky voice, who meteored from poverty to fame with richly plaintive versions of Eli Eli and My Yiddishe Momme, star (1926) of Flo Ziegfeld's production of Betsy, by Rodgers and Hart; of a heart attack; in Hollywood...
Died. Eugene Edward (Gene) Buck, 71, longtime (1924-42) chief of ASCAP (American Society of Composers, Authors and Publishers), composer of some 500 songs (Hello, Frisco!, Tulip Time) and talent scout for Flo Ziegfeld (he boomed such unknowns as Ed Wynn, Eddie Cantor, Will Rogers); of an aneurysm of the aorta; in Manhasset...
...wake of the firing of County Health Officer Deborah Coggins for lunching with a Negro nurse in a white restaurant (TIME, Oct. 8), Florida's Jefferson County school board added its own unsavory sequel to the story: it ordered Fifth-Grade Teacher Flo Way to resign after she defended Dr. Coggins at a public meeting. But Teacher Way was carrying on as usual. "I feel I have the right to free speech." said...
...always claim to be playing a Stradivarius." In Italy alone there are some 120 liutai. amateur and pro, who turn out from three to six instruments a year and sell them for as much as $600 each.* Among the best known are the four Bisiach brothers of Milan and Flo ence, Rome's Politi family, Milan's Luigi Ornati and Ferdinando Garimberti...