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...sold more than 1 billion copies of its hit toy by cultivating its wholesome image, making it as popular with American kids as it is safe for parents. But the toy industry has been changing. Girls are trading in traditional favorites for video games at younger ages while tweens flock to hipper dolls like Bratz, which launched in 2001 and quickly chewed into Barbie's market share. Mattel last year won a copyright-infringement case against Bratz owner MGA Entertainment, but that didn't change the fact that, over the past five years, Mattel's domestic sales of Barbie-related...

Author: /time Magazine | Title: Botox for Barbie | 1/29/2009 | See Source »

...many who flock to America's annual weeklong bacchanal, of course, the Super Bowl is all about the parties. Star athletes and entertainers go to be seen; corporate employees look to schmooze and booze; and average yokels, cameras firmly placed in fanny pack, come to soak up the scene. And just because many corporations are scaling back doesn't mean there won't be any pregame celebrating going on. (See pictures of celebrities at the Inauguration...

Author: /time Magazine | Title: Thrown for a Loss: Super Bowl Parties | 1/28/2009 | See Source »

...relatively safe extraction process is also good news for the thousands of tourists who flock to Potosi each to see the Salar's sprawling white desert and sleep in a hotel made entirely of salt. Lithium is found in the water in the area, but instead of unsightly pipelines, the lithium-mining process will use hidden underground ones to siphon the water from below the Salar's surface to extract the lithium carbonate...

Author: /time Magazine | Title: For Lithium Car Batteries, Bolivia Is in the Driver's Seat | 1/22/2009 | See Source »

...minutes from the time flight 1549 struck what is now believed to be a flock of birds and when it touched water, the two pilots in the cockpit were tasked with deciding what options they had as they glided dangerously over northern New York City. The choice of landing in water likely seemed the best option considering those circumstances. Pilots are trained to bring planes in for a smooth landing on water the same way that they would on land, keeping landing gear stowed to make the plane more boat-like. They also have different ditching checklists depending on whether...

Author: /time Magazine | Title: Learning from Flight 1549: How to Land on Water | 1/17/2009 | See Source »

...York minute. On Jan. 15, the pilot, known as "Sully," safely guided all 155 passengers and crew aboard US Airways Flight 1549 to an emergency water landing in the city's frigid Hudson River. The Airbus A320's twin engines had apparently shut down after sucking in a flock of birds. New York Governor David Paterson hailed his exploits as the "miracle on the Hudson." But to those familiar with Sullenberger's background, his grace under pressure seemed less a miracle than a feat befitting a decorated pilot and an aviation-safety expert. As investigators prepared to heave...

Author: /time Magazine | Title: Chesley B. Sullenberger III | 1/16/2009 | See Source »

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