Word: flogging
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Dates: during 1980-1989
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Meanwhile, entrepreneurs eager to profit from the epidemic have rushed to market with all sorts of programs designed to protect against viruses. In , advertising that frightens more than it informs, they flog products with names like Flu Shot +, Vaccinate, Data Physician, Disk Defender, Antidote, Virus RX, Viru-Safe and Retro-V. "Do computer viruses really exist? You bet they do!" screams a press release for Disk Watcher 2.0, a product that supposedly prevents virus attacks. Another program, VirALARM, boasts a telling feature: it instructs an IBM PC's internal speaker to alert users to the presence of a viral intruder...
...American ones. At the same time, new managers like Sir Gordon White are giving their American troops a pep talk. Says he: "In the U.S., you haven't got the drive to export. It's often very difficult to convince managers in companies we've bought that they should flog their products in Britain. They say, 'Why go to all of that trouble when I can sell...
Even so, Barley does not patronize his hosts. After all, he concludes, they have freedom, sex, beer and self-respect. But he is not tempted to impose ideological order on the culture or to use its values to flog the folks back home. He returns to Britain ravaged by illness, permanently suspicious of * anthropological field reports and "uncritically grateful to be a Westerner, living in a culture that seems suddenly very precious and vulnerable...
...surplus is being used to flog the tourist industry generated by the bonanza of Olympic publicity and the banishment of Princip's ghost. Sarajevo has devoted a $2 million fund solely to cementing the Olympic image by staging additional world-class sporting events--world speed-skating championships, European bobsled championships and the like--in hopes of attracting the fans and tourists who follow them. So far, the strategy is working. With round-trip air fare from New York and seven days in a hotel at the foot of Olympic ski runs costing just $680, the tourists are coming...
...figure courting publicity knows that one condition will be a lengthy exploration of his or her marriages and living arrangements. Only the inexperienced expect a journalistic transaction to be risk free. This includes intellectuals so disdainful of pop culture as to be innocent about it. Suddenly, in order to flog a book, they find themselves in a studio talking trivia with Merv or Kup or Mike, shedding their standoffishness and their standards to avoid looking pompous on-camera...