Word: floirat
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Color & Cars. Floirat lists among his businesses...
...Compagnie Française de Télévision, whose SECAM color-television system is battling Germany's PAL for eminence in Europe (TIME, Aug. 12), and begins color telecasting this fall in France and the Soviet Union. Compagnie Française also manufactures sets, and Floirat expects to sell 500,000 before 1969, after that 500,000 annually...
...guet Aircraft, second largest French planemaker after Dassault. Floirat is under Gaullist pressure to sell Bréguet to Dassault, and will soon do so. "If I had enough money," he grumbles, "I'd buy out Dassault...
...Want to Know." Floirat's holdings also include a record company, a hotel chain and a Parisian magazine called Lui, which is patterned after Playboy. But no one has yet totaled up the empire's assets. "We don't want to know overall figures," says Floirat's son-in-law and principal aide, Roger Créange. "They would make us dizzy, and we might want to stop expanding...
Despite his wealth, Floirat lives simply. He and wife Julia maintain a modest Montmartre apartment with a view of Sacré Coeur. Floirat owns a Rolls-Royce, but prefers a Citroën. He summers in the Périgord, where he grows apples and walnuts experimentally to establish new money crops. Floirat has also helped to revive the dying truffle industry. Natives insisted that a virus had wiped out truffles; Floirat proved that they would reflourish if the oak groves where they grew were thinned and the soil cultivated. Soon to be honored by the Périgourdins...