Word: floperoo
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Dates: during 1940-1940
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Maney's most successful stunt was for The Squall, which opened as a floperoo. A line in the play ran "Nubi bad girl, Nubi stay." Reviewing The Squall in the old Life, Robert Benchley retched: "Nubi stay, Benchley go." Quickly Maney hoisted big ads reading: "See the play that made a streetwalker of Robert Benchley." The Squall ran over a year...
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