Word: flopped
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Dates: during 2000-2009
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...buff diamondback Terrapin turtle, Testudo, will put a little fear in the hearts of opposing sports teams. Temple and Brigham Young universities also recently toughened up their sports icons (the former's owl symbol is now in attack mode, and the latter's cougar was made fiercer). Redesigns can flop, but so far these seem to be paying off. Brigham Young associate athletic director Duff Tittle says that after the new icon was introduced, "our merchandise sales went through the roof...
...still unresolved grievance claiming that killing the team would violate the league's collective-bargaining agreement. That agreement has expired, and after the 2002 season, so will the Expos. In the meantime, they must play 162 games knowing that no matter what they do--win the World Series or flop--they'll be dissolved, or at best relocated, in November...
Even smaller, creative gimmicks can sometimes flop...
...Henry Hook cryptic crossword-puzzle clue - "shining silver trash" - for which the answer is "aglitter" (silver = AG; trash = litter); the movie gleams like a diamond trying to pass itself off as a rhinestone. A truck dumps a pack of newspapers in front of a newsstand, and they flop, like a bunch of fish the papers will soon be wrapping, just as Bernstein's horns scream to a finish...
...have run out of tunes. But it could be I'm too possessive of the movie, too reluctant to give credit to those who have tampered with it - sorry, elaborated on it. Get back to me in 45 years; maybe we'll see another classic in another "Sweet" flop...