Word: flopped
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Perhaps the most telling sign of the times was the fate last season of two of TV's most famous singles from the 1970s. Both Mary Tyler Moore and Valerie Harper returned in new sitcoms. Moore's show, in which she played a single newspaper columnist, was a flop. Harper's, in which she portrayed the mother of three children, was a ratings winner, and will be coming back this season. It joins a thriving bedroom community that includes the returning Family Ties, Growing Pains, Who's the Boss?, Kate & Allie, Webster and Mr. Belvedere. Meanwhile, outside the networks' realm...
...many in the business, his name means money out of the bank. His last film, Year of the Dragon, got mixed reviews and was a box-office flop; the one before, Heaven's Gate, wrote the book--and was the subject of one--on celluloid disasters. But that has not stopped Director Michael Cimino from undertaking yet another big-budget epic: The Sicilian, based on Mario Puzo's best-selling novel. Now being filmed in Italy, the movie centers on the short, bloody career of Italian Gangster Salvatore Giuliano, a real-life Robin Hood of the late '40s who dreamed...
...efforts to lure light-minded consumers have succeeded. One notable flop has been low-alcohol beer, or LA, which contains about half the alcohol of regular brews. Introduced in 1983 by a small Cincinnati brewery, Hudepohl, and later rolled out by the major brands, LA sales slumped 7% last year to 500,000 bbl., or only .1% of the total beer market. One possible reason is that drinkers who are worried about their weight already have low-calorie choices like Miller Lite, while consumers who want kickless beer can turn to nonalcoholic ones, including Moussy and Kingsbury...
Since Alien had brilliantly exploited this limited form right up to its limits, "everyone said there was no upside to doing a sequel," Cameron says. "The logic was that if we turned out a hit, it was because Alien was a hit; if it was a flop, it was because we did it." He needed to find ways of cross-referencing to it, reminding viewers of a beloved source, which he managed in both small and large ways (they still serve corn bread on spaceships, and Aliens' voyagers do not like it any better than the Alien crew...
...chapter on "Selling Harvard"--which could have been a brilliant investigation of how crafty Harvard advertising perpetuates an image only incidentally related to reality, and of how fundraisers exhibit FBI-style skills in digging into their classmates' lives to appraise how much to bleed them for--is a flop. It opens with a pointless description of what three of Vigeland's classmates did after graduating, moves through a long account of a sappy conversation with Robert "Children of Crisis" Coles, describes in soporific detail the schedule for the 25th reunion and the differences between the Red, Green and Grape groups...