Word: flopped
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...shivering cold atop Manhattan's Empire State Building last week, a hardy band of amateur astronomers were asked by a television interviewer what they thought of Kohoutek's comet. "Flop of the century!" they agreed unanimously. At a comet party near Chicago, Astronomer J. Allen Hynek explained away the weak drink that he was serving his 800 guests. "A fake punch for a fake comet," he said...
...Gallery could draw, what could flop? Among those wondering must, have been the original Gallery staff, many of whom have left to found new imitations. Gallery's first editor, James L. Spurlock, a Playboy alumnus, is now at work on Touch, which he describes as "a combination of Cosmopolitan and Playboy"; 500,000 copies of the first issue are scheduled to descend on newsstands in late August. Ex-Gallery Associate Publisher Stephan L. Saunders left to found Genesis, the first issue of which appeared in June. Financed by Rocky Aoki, owner of a string of successful Japanese restaurants...
...Producers. Crazy Zero Mostel comedy about a con man who wants to produce a Broadway flop, and finds one--called "Springtime for Hitler"--that seems to fit the bill...
Boxer Joe Frazier started off the 50-meter swim with a spectacular belly flop. Furiously flailing away but going nowhere, Smokin' Joe surfaced long enough to sputter, "I quit!" Afterward, he panted: "It was like I was throwin' punches at the water and the water kept hittin' back. My big aim was to keep from drownin'." The Cincinnati Reds' Johnny Bench was a more serious competitor in the golf tournament. But two drives into a mangrove swamp erased his early lead and he finished second to Stefanich, who posted a 41 for the nine-hole...
Things stumbled to a start with four flop musicals that lost their producers and backers a total of $2.5 million (Ambassador, Lysistrata, Dude and Via Galactica). The most spectacular were Dude-quickly nicknamed "Dud"-which lost about $900,000 and Via Galactica-originally titled Up-which went down for the same amount. With equal fatality, the new plays of the year came and, for the most part, went. Average losses: $200,000. Arthur Miller's The Creation of the World and Other Business, which closed last week after 40 performances, was the sixth play of the season to fold...