Word: flopped
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...nothing for the Crimson booters this year, experts around the Business School Field are sagely commenting. With a veteran defense coupled with a rookie offense, Coach Bruce Munro may turn out a championship eleven, and then again he may have a complete flop. If the untried forward line pans out anywhere near as well as last year's Munro should have a pleasant season...
...Hollywood, the Theater Owners of America cried that it was "a monumental flop." In Chicago, Zenith Radio's vocal President Eugene F. McDonald Jr. crowed: "It was successful far beyond our expectations." Both were talking about Phonevision, the system of selling feature movies by television and charging the set owner $1 per picture on his phone bill (TIME, Jan. 8). In a preliminary report on the 90-day test of Phonevision among 300 Chicago families, McDonald claimed last week that his brain child was a lusty million dollar baby...
STRATEGY Second Flop The second phase of the big Chinese spring offensive was as much of a bloody failure as the first...
...Churchill last week turned his old phrasemaking genius on Attlee & Co. Most striking Churchillisms: "Mr. Attlee [leads] that cluster of lionhearted limpets, a new phenomenon in our natural history . . . who are united by their desire to hold on to office at all costs . . . Our affairs drift and bump and flop...
Like New Zealand's Jack Lovelock, Miler Bannister looks more like a bookworn medical student (which he is) than a crack athlete. Bannister was a flop at cross-country, but the first time he tried the mile he turned in a creditable 4:30. A fortnight ago, as a warmup for his second U.S. showing (the first: as a 1949 member of the combined Oxford-Cambridge squad), he reeled off a whippet-fast three-quarters in 2:56.8, just missing (by .2 sec.) the world's fastest three-quarters, run by Sweden's Arne Andersson...