Word: flopped
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Backed by $300,000 in Legion funds, the show opened last October in Los Angeles. It was a professional production but an obvious flop. It wheezed eastward, losing money steadily, except in such Legion strongholds as Indianapolis and Topeka. In Chicago, the Legionnaires decided not to let the deficit get any bigger. This week the show folded...
...Intellectual Flop...
Publisher Hecht has had only one resounding flop. Nine years ago, in an effort to stem the tide of blood & thunder comic books ("I won't publish stuff like that"), he brought out True Comics to tell the stories of great men and great deeds. True Comics made a poor showing against its hardboiled, blood-spilling brethren, and Hecht recently dropped it. In Children's Digest, he hopes to put over the idea in a slightly different way. Said hopeful Parent Hecht: "We think we can build the Digest...
Last February Hearst started putting out a Sunday tabloid to buck the Sunday Tribune's 170,803 circulation, but it was a flop, and by June, the Tribune's advertising lead had jumped to three to one. To make matters worse, Hearst met rising production costs by cutting down on news coverage in the face of exhaustive, conscientious coverage by the Tribune. How much Hearst lost in Oakland, no Hearstling would say. (A healthy chunk went to cover severance pay, vacations, and two weeks' pay in lieu of notice.) But the loss was big enough so that...
...pulled out of the water. She had been swimming almost 14 hours, and was still six miles from shore. She was sobbing as they lifted her into the boat. The reporters were there, waiting for a statement. "Everyone's going to think I'm a flop," sobbed Shirley...