Word: flopped
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...April, the third son, John, returned from the Army. The settled hopelessness in his home started him on a new hunt through the hospitals, morgues, missions, flop houses and police stations. He found no trace until he tried the Missing Persons Bureau. A blurred photograph bore his father's name, but no address. A file card said that Joseph Rogon had died of bronchial pneumonia in Chicago's dreary, red-brick Bridewell Prison Hospital...
With 40 seenes, 75 distinct characters, and upwards of 20 male and female singers and dancers, the 'play" gives a glimpse now and then of possibilities, but the preponderance of slaphappy dullness will probably cast it in the role of the most tremendous flop in Broadway history. Unsolved mystery number one is whether Welles backed the show himself or dragged in some incredibly gullible and affluent soul to share the preposterous burden...
...Hope. Those who love the N.A.M. as a rock of conservatism might well have been disappointed this year. Those who dislike it for the same reason might well have been encouraged. Thanks to the flop of last year's $1,000,000 advertising campaign (which featured "Guts" and "Griping"), N.A.M. was convinced that something more was needed, had shaken up its entire publicity policy to get it. As their Executive Vice President Walter B. Weisenburger said: it was time N.A.M. stopped shouting to the public to help save free enterprise. What N.A.M. should do is to show the public...
...written the biggest smash, thus far, of the season.* They had, unprecedentedly in Broadway history, two current hits that had opened six years apart, † And with eleven years of co-authoring, co-adapting, co-producing behind them, they had seven successes to their credit against one lone flop (Strip for Action...
...Labor-Management Conference was a flop. Delegates conceded this week that they would do well to reach as much agreement as the pallid platitudes of last spring's management-labor charter (TIME, April 9), which has not altered the battle lines by an inch. President Truman's observers reported back to the White House that he had misplaced his hopes in banking on the conference to settle anything; he might as well abandon them...