Word: flopped
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...money going into World War I's favorite commodities. Earlier in the month knowing speculators in copper had been stung by the price being pegged at 12? a Ib. (1918 high 26?). Europe was showing no signs of needing U. S. copper. Another World War II flop was wheat, which boomed to 92? first week of September, ended the month at 87? (1918 high: $2.25). Reason: for the week ended Sept. 23, U. S. grain exports totaled 366,000 bushels against 2,779,000 bushels in the same week of 1938. One commodity which had previously got somewhere...
...from a flop is Esquire. With a circulation of even 350,000 it could be a financial success. Its stories are no longer hand-me-downs and its cartoons are often funny to anybody. Publishers like it because it has made the men's clothing industry advertising-conscious. Women like it because it has changed the clothing habits of the American male. Men's clothing advertisers like it because it is the U. S. male Vogue. Men like it because it is still the best smoking-room magazine in the land...
...such a San Francisco-smash hit as the Ice Follies of 1939. The Fair's Midway is mediocre but alive; the Exposition's Gayway exploits sex (without glamor) to the smutmost; and its chief theatrical offering, Jake Shubert's Ziegfeld Follies of 1939, is a flop...
Next year he turned up in Hollywood with a screen story to sell about Ellis Island. It was a flop, but since then Mike has been getting $50 a week from Twentieth Century-Fox (he says $150), sometimes working as an extra for other studios (Cafe Society, Fools for Scandal). He lives thriftily with his ikons in a modest flat in Beverly Hills, drives the right people to the right places in his two-year-old Cadillac, owes only a minor tailor bill, which is disappearing by installments...
...French ordnance is old; but, like a skilled automobile mechanic with a battered jalopy, French marksmen get the most out of 1914 Hotchkisses, 1897-model Seventy-fives. The French are short on good anti-tank guns, way behind in the air (nationalization of the aircraft industry was a flop under the Popular Front), well-fixed for heavily-armored tanks...