Word: flopped
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...last year the 1927 Films Act had proved a more colossal flop than anyone could have predicted. British producers had made an increasing number of sleazy, two-bit pictures-known as "quota quickies"-had pandered them at bargain prices ($10,000 to $25,000) to Hollywood, to be used as quota films. British audiences hissed and jeered them, and exhibitors, forced by law to show them, tried to palm them off at hours when their theatres were practically empty. Crawling with quota quickies, the British industry got a bad name at home and abroad. The mushroom growth of British films...
...weaker sex. He carries his beauty with boyish modesty. And just to rouse the dormant nationalism in the breast of every true American, he has gone to England--courtesy of M. G. M.--and taken it by storm. "A Yank at Oxford," now at Loew's, is a domestic flop which promises to become an international incident...
...fussed with a recalcitrant eyelash, she branched off into foreign affairs long enough to go on record in favor of a Pan-American Union. She said "I love everything and everybody, and that's why I've never had a flop...
Producer Chamberlain Brown announced after the Brooklyn flop, again last week after the Ossining triumph, that he intended to take Taken from Life to Broadway...
...over half a century Cain's Transfer Co., Inc. has hauled scenery from darkened Manhattan theatres to its maw of a warehouse. For almost as long, "Gone to Cain's" has been a brutal euphemism for a flop. Last week the famous graveyard was itself interred...