Word: flopped
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...pied piper of Hamelin was a dismal flop compared to the modern underworld radio show. One day four years ago several young matrons at the Women's Club in suburban Maplewood, N. J. fell to talking about this problem, a great worry to many a U. S. mother who has observed the intense preoccupation of U. S. moppets with the cheap and sensational entertainment provided for them by films, newspaper strips and particularly the radio. Said brown-haired, brown-eyed Mrs. Dorothy L. McFadden, mother of James & Jean and wife of James L. McFadden, export consultant and amateur sketcher...
...which he sold to RKO Radio for $255,000. Room Service was a washed-up play property when unknown Playwrights John Murray & Allen Boretz brought it to Abbott. Sam Harris had tried it out in Philadelphia two years earlier with Metro-Goldwyn-Mayer money. It was a $23,000 flop; When the Harris option lapsed, Abbott looked at the script, felt warmly toward it because it was about Broadway, suggested a few changes. The authors condensed three scenes into one, picked a tag for it out of the second act, Abbott sent it on to wild acclaim. In similar warmhearted...
...Bowery that they moved uptown to Tony Pastor's at the unheard-of figure of $150 a week. In The Georgia Minstrels, McIntyre & Heath lasted some 30 years, gave 12,000 performances. They made their last professional appearance at Philadelphia in 1934 in America Sings, a flop...
...customers, guided by the Confucian maxim that "fine words and an insinuating appearance are seldom associated with true virtue," merely figured the more elegant the packet, the cheaper the price, the shoddier the quality. Drugs, another leading gold mine for western civilization's advertisers, were an even bigger flop than cigarets. "The total consumption of foreign pills," says Crow, "probably does not average much more than one pill per annum per person." Yet curiously enough reliable insurance companies call the Chinese as good risks as English or Americans...
First publisher to take advantage of the price-fixing provisions of New York State's Fair Trade Act since it was declared constitutional in a judicial flip-flop last month (TIME, March 22) was Macmillan Co., which last week fixed the price of Novelist Margaret Mitchell's gusty Gone With The Wind at $3. Reason: the book which has sold at the rate of 3¼, copies per minute since it was published last June has been a favorite object of price wars between Manhattan department stores.* Swept back to Macmillan next day like autumn leaves were...