Word: flopped
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...talent budget whose maximum is said to be $15,000 a week, Lux has favored the listeners of the country with an hour of high-priced acting each week from a cross-section of the cinema's most glittering stars. Since radio advertisers are quick to drop a flop, the Lux show clearly demonstrates that certain cinemactors make excellent salesmen for certain products. In the coming season, Lux plans to offer listeners such Hollywood celebrities as Jack Oakie, Helen Twelvetrees, Lily Pons, Joe E. Brown, Ginger Rogers, Brian Aherne...
...rotten timbering begin to crack. They filled up the wheelbarrow once more. On the way out Father Kuklinskie heard the earth breaking up over his head, felt it falling on his shoulders. He ran, dragging his pick to safety. But in one glance backward he saw Son Enoch flop under the wheelbarrow as the avalanche of coal and rock descended...
...have merit, since they somehow manage to produce a sort of spontaneous, newsreel authenticity. Never before approximated for sheer credibility is Director E. Dzigan's uncanny recreation of a minor infantry rush, which supplies the picture's climax about an hour before it is due. The men flop at the first signs of fire, try to scratch up a few handfuls of earth to hide behind, stare at each other to see who will have nerve enough to follow the commander forward, stumble to their feet, start to run and, the lust and excitement of combat suddenly...
Over the radio last week Gifford Pinchot of Pennsylvania, who was distinctly New Dealish two years ago, openly broke with Franklin Roosevelt, saying: "As a radio speaker he is a wonder. As a business executive he is a flop...
...whole proceeding. Between sessions newshawks flocked around the old financier, who was the soul of amiability in answering questions and posing for photographs. Finally one morning when, as oldsters will, Mr. Morgan closed his eyes and quietly dozed off during the proceedings, the scandal hunt was rated a complete flop so far as the Press was concerned...