Word: flopping
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Dates: during 1950-1959
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Thin Shows. For a man wrapped up in TV, Scheuer holds oddly highbrow credentials. He studied political science at Yale and the London School of Economics, was Broadway co-producer of Christopher Fry's first play in the U.S., 1930's flop. A Phoenix Too Frequent. He learned about TV from the inside as an associate director at CBS. Says he: "I sincerely feel that I'm in a position to help raise television standards." Unfortunately, TV's standards tend to drag down Scheuer's own; simply finding five or six shows to recommend each...
Playhouse 90's version of Clifford Odets' "trio play," Clash by Night, was mostly a triumph of mien over message. When he wrote the play (a Broadway flop in 1942), Odets said he was trying to show "how men irresponsibly wait for the voice and strong arm of Authority to bring them to life and to shape ... So can come Fascism to a whole race of people." But TV Adapter William F. Durkee Jr. chose to tread the simpler level of the story-the interplay between a clod husband, a deceitful lodger, and a restive wife who dreams...
...back. Once more, one word led to another and Shortstop Logan steamed toward the pitcher's mound. Dodger First Baseman Gil Hodges started for Logan, Milwaukee Coach Johnny Riddle started for Hodges, and the fight was on. By American League standards the affair was a flop, lasted a mere five minutes. Out of the game went Logan and Drysdale. For his belligerence Logan drew a $100 fine; despite his beanball Drysdale was nicked for only $40. But the final score, Braves 8, Dodgers 5, was a far more important statistic. It left last year's pennant-winning Dodgers...
...White House did not even need to count its mail to know that the President's save-the-budget TV message was the closest thing to a political flop that Ike has ever had. Most perceptive editorial writers agreed with what he said ("earnest and impressive," said the often-critical Washington Post and Times Herald). But most also thought that he was far too late in saying it. "He should have moved when Secretary Humphrey made his incredible [curl your hair] criticism," said the pro-budget Atlanta Constitution. "Meanwhile, the enemies took possession of the field and established themselves...
Investors refused to bite; the issue was a flop. Last week the Treasury revealed that $1,167,000,000 worth of the maturing notes were turned in for cash, the biggest percentage rate for any Treasury issue in six years. Furthermore, investors showed an overwhelming preference for the short-term certificates, thus foreshadowing further Treasury trouble in floating long-term issues...