Word: floppings
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Dates: during 1930-1939
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...vastly improved half-a-dozen stars, including Barbara Stanwyck, Clark Gable, Claudette Colbert, and Jean Arthur. More important than all these is the simple fact that in his 17 years in the cinema industry, Frank Capra has an almost unparalleled record of having turned out only one real flop. On the strength of this record he is regarded not only as the mainstay of his company but as the top director of his industry...
Since 1926, Capra's career has been eventful but straightforward. His one flop was For the Love of Mike, with Claudette Colbert, in 1927. The picture that made him tops in Hollywood was It Happened One Night with Claudette Colbert and Clark Gable in 1934. He had been discovered by Harry Cohn long before that, repaid his benefactor with hits like That Certain Thing (1928), Dirigible (1931), Platinum Blonde (1931), The Bitter Tea of General Yen (1933), Lady for a Day (1933). From 1930 to 1932, Capra worked only on pictures written by Jo Swerling. Then Capra...
...portrait is as foul as she says it is, the Public will be pleased; if it flatters her, the Public will be certain all this court to-do is just another cheap stunt to get cheaper publicity for her next movie, which is certain to be a flop. One of the Public...
...Susan and God because of Gertrude Lawrence, Whiteoaks because of Ethel Barrymore, Once Is Enough because of Ina Claire. Further, it was a season in which, from start to finish, the critics acted as pacesetters: No-play they panned became a hit, and none they cheered turned out a flop...
...fantasy by Eric Knight about a man who discovered he could fly, amusing but stretched thin; 2) a sentimental story by Helen Hull about a dentist's wife who wins a $10,000 novel contest; 3) a realistic report on New Year's Eve in a flop house, by Albert Maltz; 4) a whimsy about a girl whose poetic sprightliness enchants a middle-aged doctor, by 24-year-old Rachel Maddux; 5) a sentimental reminiscence of childhood by I. J. Kapstein. Main trouble with "novellas" seemed to be that they added length but no depth...