Word: floppings
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Dates: during 1950-1959
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...type of magazine .[which] will either elate the top 100,000 thinking men in this country, or be a miserable flop." This frank and frankly snobbish advertising heralded the advent of a new $2-a-copy quarterly, Gentry, which appeared last week, sponsored by Manhattan's Reporter Publications. The new magazine did not quite live up to its billing ("There is nothing in the world like it"). It looked rather like a masculine version of Fleur Cowles's late, ill-starred Flair. It looked even more like the fancy and expensive ($3 a copy) trade quarterly, American Fabrics...
...Rapp got the idea in a roundabout way from Dr. Garwood Richardson's simple urine test for pregnancy (TIME, May 2, 1949). Rapp decided to see whether any secretions besides urine showed pregnancy. He tried tears and sweat, found them no good. Saliva seemed to be a flop, too: half the results were negative, even with women known to be pregnant. Dr. Rapp decided to forget about it, and put the work aside...
Died. Edgar Byram Davis, 78, eccentric Texas oil millionaire, best known for his support of a famous Broadway flop, The Ladder, which he kept going for two years because he wanted to help its author and spread its message of reincarnation; of a heart ailment; in Galveston, Texas. Davis made a rubber fortune in Sumatra and got $12 million for the sale of his oil wells in Texas, spent his money lavishly on such items as $1,000,000 in bonuses for drillers and a golf course for his Negro servants. The Ladder became a favorite target for reviewers...
...nothing for the Crimson booters this year, experts around the Business School Field are sagely commenting. With a veteran defense coupled with a rookie offense, Coach Bruce Munro may turn out a championship eleven, and then again he may have a complete flop. If the untried forward line pans out anywhere near as well as last year's Munro should have a pleasant season...
...Hollywood, the Theater Owners of America cried that it was "a monumental flop." In Chicago, Zenith Radio's vocal President Eugene F. McDonald Jr. crowed: "It was successful far beyond our expectations." Both were talking about Phonevision, the system of selling feature movies by television and charging the set owner $1 per picture on his phone bill (TIME, Jan. 8). In a preliminary report on the 90-day test of Phonevision among 300 Chicago families, McDonald claimed last week that his brain child was a lusty million dollar baby...