Word: floppings
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Dates: during 1950-1959
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...week long Louisville was a country carnival, happily clipping the customers. The town belonged to hotelkeepers with five-buck rooms sold out at $25 a flop, to hash houses peddling 60? breakfasts for $2, to taxi drivers with their meters off, charging fat, flat fees. It belonged to loud, lubricated crowds, to light-fingered dips tiptoeing daintily among the juleps. But right up to post time, the 84th running of the Kentucky Derby belonged to a big-barreled California colt named Silky Sullivan (TIME, March...
...satellites, the reunification of Germany. ¶Foreign Minister Gromyko's formal charge that the U.S. Strategic Air Command constitutes "a threat to peace," because it sends bombers armed with hydrogen weapons flying toward Russia whenever an unexplained "blip" appears on U.S. radar screens, proved a dismal flop before the U.N. Security Council. Since the U.S. was easily able to prove the safeguards in its "Fail Safe" technique-which prevents any U.S. plane from actually proceeding to a Russian target without personal orders from the President-Russia found no supporting votes for its accusation in the eleven-nation Security Council...
...Depression years, Walter tried a little bit of everything. He dug artesian wells, he worked for the subway system, but nothing paid off. Even an O'Malley-written builders' guide was a financial flop. But after he decided to concentrate on the law, Walter progressed rapidly from wills and deeds to more complicated jobs-the resuscitation of hard-hit bond and mortgage companies. Soon he was senior partner in a firm of 20 lawyers, and he took on the habit of chain-smoking his cigars. He learned to take two solemn puffs before he ever answered a question...
MOVE INTO TEXTILES is being considered by fast-growing Chas. Pfizer drug house (1957 sales: $207 million). Pfizer has option to buy Virginia-Carolina Chemical Corp.'s division making Vicara, a cashmere-like synthetic that has been a flop so far because it weakens when washed. Before deciding whether to buy, Pfizer will conduct major research to see if Vicara can be improved...
...movies were successes. Alexander the Great was a flop and lost $1,000,000; so was St. Joan, which U.A. somewhat reluctantly backed because the leading lady was unknown. But U.A. has taken the big loss on St. Joan without a murmur because it feels that Producer Otto Preminger was a moneymaker before-with The Moon Is Blue-and will be again. So U.A. will back...