Word: floppings
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...Depression years, Walter tried a little bit of everything. He dug artesian wells, he worked for the subway system, but nothing paid off. Even an O'Malley-written builders' guide was a financial flop. But after he decided to concentrate on the law, Walter progressed rapidly from wills and deeds to more complicated jobs-the resuscitation of hard-hit bond and mortgage companies. Soon he was senior partner in a firm of 20 lawyers, and he took on the habit of chain-smoking his cigars. He learned to take two solemn puffs before he ever answered a question...
MOVE INTO TEXTILES is being considered by fast-growing Chas. Pfizer drug house (1957 sales: $207 million). Pfizer has option to buy Virginia-Carolina Chemical Corp.'s division making Vicara, a cashmere-like synthetic that has been a flop so far because it weakens when washed. Before deciding whether to buy, Pfizer will conduct major research to see if Vicara can be improved...
From the floor, several stockholders rose to ask for more detailed explanations. "What happened to your vision, Mr. Yates?" cried one. Asked another: Why had Yates's wife, Actress Vera Ralston, been put in starring roles in flop after Republic flop? Why, with the company wobbling, did the president ask for and get a salary of $150,000 this year...
...same period last year, far more than other sections of the industry. Production of Oldsmobile has dropped 44%; Buick, which was once in third place, 40%; De Soto 77%; Mercury 64%; Pontiac 31%; Dodge 70%. Ford's middle-priced Edsel, brought onto the market last year, is a flop...
...invested in Todd-AO, sold his interest in this successful process to help finance 80 Days. He wanted everything to be big, fast, spectacular. On the first anniversary of 80 Days, he threw a party for 18,000 friends in Madison Square Garden that was a spectacular flop. "Well," shrugged Mike, "you can't say it was a little bust...