Word: floppings
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...usual riot was the usual flop. The presence of a great many policemen and Yard cops proved a definite dampening influence...
...type of magazine .[which] will either elate the top 100,000 thinking men in this country, or be a miserable flop." This frank and frankly snobbish advertising heralded the advent of a new $2-a-copy quarterly, Gentry, which appeared last week, sponsored by Manhattan's Reporter Publications. The new magazine did not quite live up to its billing ("There is nothing in the world like it"). It looked rather like a masculine version of Fleur Cowles's late, ill-starred Flair. It looked even more like the fancy and expensive ($3 a copy) trade quarterly, American Fabrics...
...strength of The Man Within (it was a flop in the U.S., where it sold only 2,575 copies), Greene convinced the chairman of Heinemann's that a promising novelist should not be wasting his energies in the Times letters department, and got the publisher to subsidize him for three years. Greene's next two novels (The Name of Action, Rumour at Nightfall) must have made his publishers think twice about their investment. Both were murkily intense, heavily plotted melodramas that Greene has since tried hard to forget. Orient Express (1932) made the publishers feel better. A tightly...
...Rapp got the idea in a roundabout way from Dr. Garwood Richardson's simple urine test for pregnancy (TIME, May 2, 1949). Rapp decided to see whether any secretions besides urine showed pregnancy. He tried tears and sweat, found them no good. Saliva seemed to be a flop, too: half the results were negative, even with women known to be pregnant. Dr. Rapp decided to forget about it, and put the work aside...
Died. Edgar Byram Davis, 78, eccentric Texas oil millionaire, best known for his support of a famous Broadway flop, The Ladder, which he kept going for two years because he wanted to help its author and spread its message of reincarnation; of a heart ailment; in Galveston, Texas. Davis made a rubber fortune in Sumatra and got $12 million for the sale of his oil wells in Texas, spent his money lavishly on such items as $1,000,000 in bonuses for drillers and a golf course for his Negro servants. The Ladder became a favorite target for reviewers...