Word: floppings
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...popular London press was more intrigued with money matters. Headlined the Daily Mirror: WORLD'S GREATEST ORCHESTRA IS HERE-MUST IT BE A FLOP...
...Saluta, Atkinson found him running "the whole gamut from vulgarity to grossness" with "immense enthusiasm and no discrimination at all." Since then, Berle's theatrical record consists of two moderate successes (See My Lawyer and the Ziegfeld Follies of 1943) and, most recently, an immoderate flop (Spring in Brazil). He has also flopped several times as a producer and backer. As a producer, he did so much tampering with one show that, an observer recalls, "When it opened out of town, everybody on the stage looked and talked like Berle...
...asked himself, should they always be round? Maybe oval wheels would do some jobs better. Last week, Kopczynski (now 31 and president of Buffalo's Pivot Punch and Die Corp.) displayed a set of something he calls "Walk Wheels." They are oval in shape and can flip-flop through mud or sand that would founder conventional round wheels...
...plushiest and, with its silk-damasked walls, probably the gaudiest. When contractual snarls developed over transplanting Hold It!, Farrell switched from musicomedy to revue, signed up Comics Bert Wheeler and Paul and Grace Hartman, tossed in another $250,000 and put on All for Love. It was a critical flop; the New York Times''s Brooks Atkinson headlined his review: FARRELL'S FOLLY...
Dorothy Parker, noted as a wit, verse-writer (Sunset Gun) and movie-scripter (The Fan), seemed to be headed toward Broadway again. It had been 25 years since her first and only Manhattan production-Close Harmony, a flop co-authored by Elmer Rice. In Dallas last week, jittery but still hopeful, she sat with Collaborator Ross Evans in Margo Jones's Theater '49, awaiting the local verdict on their new play, The Coast of Illyria...