Word: florenz
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...Florenz ("Follies") Ziegfeld Jr. let it be known last week that he and Cinemagnate Samuel Goldwyn had formed the Ziegfeld-Goldwyn Corp., which would start next January to produce "talkies" with the Ziegfeld tang and glamor, the Goldwyn experience. Said Mr. Ziegfeld: "I am going to do for the screen what I have done for the stage." Of the stage he said: "There is too much dirt and nakedness in revues nowadays, and the public is about fed up on them. . . . The sketches now used as black-outs? are the sort that in pre-Prohibition days found their origin...
Manhattan-Philadelphia financier, and his associates of Dieppe Corp. (including Financier William Kissam Vanderbilt Jr., Banker Jules Semon Bache, Cinemagnates Adolph Zukor, Joseph M. Schenck, Producer Florenz Ziegfeld), were freed last week from long litigation, proceeded with their plans to remodel Manhattan's Central Park Casino as "a dining place for New York society . . . around which the cultured life of the city can rotate." Announced features: a black glass ballroom, an orange terrace, a tulip pavilion...
Last week, in Las Vegas, Nev., his photograph was taken standing in a fond attitude in front of a clergyman with Act ress Ina Claire (nee Fagan). Once glorified by Florenz Ziegfeld, later an able comedienne, she had gone to Hollywood three weeks before to make a picture...
Innocents of Paris (Paramount). Maurice Chevalier is a French cabaret singer known in the U. S. only to the few who have heard him in Paris, or on nights when he did not have a cold during his short engagement this spring in Florenz Ziegfeld's Midnight Frolic (TIME, March 4). He had been built into a cinema celebrity with the most expensive and intense advertising campaign ever invested in a foreign actor. In this talkie he pulls a little boy out of a French suicide-river so that he can sing to him. He is poor, penniless, a junkman...
...generations of show people and includes the life of one of them from childhood to maturity. This was not the only problem that confronted Producer Carl Laemmle when, having bought the cinema rights to Miss Ferber's book, he bought also the rights to the musical comedy that Florenz Ziegfeld had made out of it. Somehow the stretched narrative had to be delayed long enough to make it vocal. The best singing is done in a prolog, related to the text only by its tunes, in which Helen Morgan, whose voice is later apparently heard issuing from the lips...