Word: floridas
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...Over the course of two weeks, as the financial crisis and faltering economy have taken center stage, the electoral map has shifted sharply away from McCain and toward Obama. States won by President George W. Bush in 2004 that seemed to be trending Republican after the convention, like Ohio, Florida and Virginia, are now shifting back to Obama in public polls. Other Bush states, like New Mexico and Iowa, appear to have moved safely into the Obama column. In recent days, party leaders in Florida and Virginia have voiced their concern about the trajectory of the race in their states...
...Karl Rove, the architect of President Bush's victory in 2004, now says Obama has enough Electoral College votes to win the White House. According to Rove's reading of state polls, just seven states are toss-ups at this point - Nevada, Missouri, Indiana, Ohio, Virginia, North Carolina and Florida - all of which Bush won in 2004. "If the election were held today, Obama would win every state John Kerry won in 2004, while adding New Mexico, Iowa and Colorado to his coalition," Rove announced on his blog Sunday...
...Peter Brown, an independent pollster of swing states at Quinnipiac University, put the McCain problem into stark historical relief last week, when he released polls from Florida, Ohio and Pennsylvania, which all showed McCain slipping. "Senator John McCain has his work cut out for him if he is to win the presidency," Brown said. "There does not appear to be a role model for such a comeback in the last half-century...
...Obama's strategists have long believed that a stronger ground game could turn narrow Democratic losses of recent years into wins. They note that Al Gore never would have needed Florida if he had instead built an organization to turn out an average of 15 additional votes per precinct in Missouri. Team Obama is also vowing to register 75,000 new voters in Missouri - and voter rolls are indeed swelling, up by 200,000 so far, though the secretary of state's office doesn't keep track of how many are Democrats or Republicans...
...Still, it adds up. Paying $2,000 each month to 150 staffers is a significant investment, even for a campaign that raises money as prodigiously as Obama's. Some Democrats worry about the huge overhead - Obama is reported to have 350 paid field workers in Florida - in light of the Republican Party's fund-raising prowess and sharper focus. Nationwide, Obama is massively outspending McCain on payroll: $2.7 million for salaries in August alone, compared with $1.1 million for McCain, according to federal election reports...