Word: florio
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Dates: during 2000-2009
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Money is what made it possible for Jon Corzine, the bearded, bespectacled and besweatered former co-chairman of Goldman Sachs, running on an unabashed liberal platform, to go from near anonymity to beat former Governor Jim Florio in last week's New Jersey primary. His open wallet opened the minds of many Democratic bosses to his novice candidacy--he even put spouses of party officials and a county chair on the payroll. Spending about $140 per vote cast, sprinkling more than $2 million in get-out-the-vote money around the state, he might as well have ferried each voter...
...upside is Corzine has a message. Winning with a platform of unabashed liberalia about universal health care, universal gun registration and state-funded college educations suggests that the victory was about more than money. And it's not as if his opponent, former New Jersey governor Jim Florio - who raised and spent less than $3 million - had a visibility problem. He was the devil New Jerseyans knew, and they told him where to go. In defeat, Florio called his vanquisher "a threat to democracy," but will still support Corzine against a Republican closer to Florio's own tax bracket...
...Maxim's success came last spring, when the Conde Nast magazine empire brought in Golin to edit the archrival young-men's magazine Details. So it was all the more stunning when last Monday, less than a year into the hot editor's tenure, Conde Nast president Steve Florio told a hastily convened Details staff to clean out their desks by Friday, confounding staff members who believed they had over a year more to raise circulation from around 540,000 to the estimated 700,000 to 800,000 that Details needed to be viable. Says just hired editor Kendall Hamilton...