Word: florister
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Right from the start, he conceived of Le Pavilion as a grand ensemble of meticulously orchestrated details. "My team," he boasted, "is everything." He thought nothing of paying $26,400 a year for laundry; his florist bill ran to $20,000. He personally inspected all the restaurant's provisions, was so scrupulous about caviar, for instance, that he once opened seven jars in a row before finding one that he considered satisfactory. He insisted on hand-dried Baccarat glasses and the finest wines, although he would also serve a bottle of milk to lohn F. Kennedy in a silver...
...peak of ecstasy in the Kingdom of Peace came in 1949, when the evangelist made public his marriage to Edna Rose Ritchings, the comely 21-year-old daughter of a white Vancouver florist, his "Spotless Virgin Bride." The original Mother Divine, a Negro, had died six years earlier; her spirit, Father Divine explained, had passed into Rose's shapely form...
...proprietor in Manhattan sells Louis XV vases for $1,000, crystal chandeliers for $300 a pair and bronze sculptures for $1,200 apiece; another offers homemade relishes and jams, chi na eggs, wooden jigsaw puzzles and stuffed animals. Both are florists. The wide variety of their merchandise illustrates how the nation's 22,000 retail florists are branching out. Last week the 11,600-member Florist Telegraph Delivery Association (which is changing its name to Florist Transworld Delivery to give itself a more international image) voted at its convention in San Francisco to permit its members to sell...
Cats & Dogs. The business of selling flowers in the U.S. now amounts to more than $800 million a year. Men still order more flowers than women, send so many on birthdays and anniversaries that many florists now keep card files, mail out reminders each year. The hardy rose remains the perennial bestseller; more than $30 million worth are sold each year. Flowers arranged and put in vases at the shop are growing rapidly in popularity-partly because overworked nurses no longer have time to arrange the floods of flowers that hospital patients receive each day. Though small arrangements sell best...
Tiny little problems do crop up, however. Sex. Money. Family. When his harsh father (Arthur Kennedy) cuts off support, Richard has to take a night-watchman's job. Yvette causes gossip when she befriends a pansy florist and accepts baby-sitting jobs at the home of a kept woman. But soon Yvette becomes pregnant, and spring arrives bringing birdsong, title song, birth, graduation, and a proper Catholic wedding. Short of a winning ticket in the Irish Sweepstakes, who could ask for anything more...