Word: florister
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...Crystal Plunge Club, has done from two to four miles in the water. When she stepped to the pool's edge for the Pacific 880-yd. championship last month, the announcer predicted a new U.S. record. Then a soldier emerged from the crowd, handed Ann Curtis a florist's box and grinned. Said he: "Forget the American record. Go for the world's record." So she lowered by seven and a half seconds the world mark of 11:16.1 set by Denmark's Ragnhild Hveger...
Opening the florist's box, she found three orchids and a note: "To the girl who just broke the world's record. . . . Just a soldier...
...sides. Daisies and cornflowers and poppies were growing wild in the green rolling fields. ... As we rode through the villages, friendly housewives and their daughters threw bunches of long-stemmed gardenias at us-gar-denias that would have cost $5 to $10 at a Madison Avenue florist back home...
With no capital, the two promoters found 18 tenants: an avocado grower, a man who sold sherry from a barrel, a florist, a rabbit raiser, more than a dozen farmers. Beck & Dahlhjelm got lumber and awnings on credit, built their own stalls, to rent for 50? each a day. They persuaded a millionaire oil producer, Earl Gilmore, to let them use a vacant plot he owned in the Wilshire residential district. Beck wrote radio ads, got them broadcast over KNX on credit. They were directed at farmers ("don't bother to bring us anything but the best"), but shrewdly...
When colorful Carmen, garbed in a florist's nightmare, is allowed to strut her Brazilian double-talk, "Springtime" sparkles. But when Romero and Payne play their gruesome twosome, the picture falters, in between, when the lovers art out to lunch or a reasonable facsimile, real entertainment fills the bill...