Word: flossier
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Dates: during 1940-1949
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Unlike its flossier rivals, sensible, flat-heeled, B. H. & G. talks in folksy, conversational style to the middle-income family, which it advises how to do almost everything. Samples: "How to wash and iron curtains," "How to stop rot," and how to remove crust from a baby's head. Upper-middle-class expressions such as maid's room, library and master bedroom are taboo. (B. H. & G. says added bedroom, den and owners' bedroom.) There are no "housewives"; they are all "home-makers." B. H. & G. admits that its constant touting of homemaking techniques, products and services...
TIME'S Sept. 6 press story on Nation's Heritage . . . states that "Forbes is counting heavily on its snob appeal." Absolutely untrue. Heritage will be one of publishing flossier flops if it cannot achieve its vitally important purpose-"to convey in a dramatic, graphic way a greater knowledge of all the things that have made and make our nation; to give a picture of the heritage that belongs to all Americans in a manner that will have an appeal to most Americans-through the medium of pictures, art and color...
Though the Borough of The Bronx already boasted the Yankee Stadium and the world's biggest zoo, New Yorkers toiled like stage hands to fix it up with a world capital as well. The finished product was flossier, in a restrained, global way, than either El Morocco or Club "21," and could be reached by both the I.R.T. and Independent subways. But any resemblance to Versailles, The Hague or Geneva was purely coincidental...