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...maker of that Jap-killing torpedo director was no oldtime munitions outfit, no veteran precision manufacturer, no war-wise Naval ordnance plant. It was energetic, ingenious General Mills Inc., which before the war was a peaceful flour miller (Gold Medal, Bisquick, Wheaties). But last week General Mills was running a huge Naval fire control plant, was hard at work turning out complicated gunsights, torpedo directors, smoke-screen gadgets, telescope and periscope prisms...

Author: /time Magazine | Title: Miracles in Minneapolis | 1/25/1943 | See Source »

...about 1864. Coal-black, sad-eyed, fragile, white-polled, he spent most of his life in his Tuskegee Institute laboratory (originally assembled from scrapheap oddments) exploiting the possibilities of the soybean, peanut, sweet potato and cotton. From the peanut he developed more than 300 synthetic products (including cheese, soap, flour, ink, medicinal oils), from the sweet potato more than 100 (including tapioca, shoe polish, imitation rubber). "When I get an inspiration," he once explained simply, "I go into the laboratory and God tells me what...

Author: /time Magazine | Title: Milestones, Jan. 18, 1943 | 1/18/1943 | See Source »

...large bakery rooms is scented with the smell of warm bread, which pops and crackles invitingly in its great wire racks. Near the entrance looms a massive mixer, easily twice the height of the average man. Flour and other ingredients are sifted into a great mixing tub from a high funnel-shaped inlet and then kneaded by long-armed paddles...

Author: By Colin F. N. irving, | Title: University Food System Feeds 5700 Daily | 1/6/1943 | See Source »

...this incongruous situation is as simple as it is ridiculous. Through its loans to farmers the Government has in effect cornered the wheat market. As a result the small supply of free wheat available to millers has soared to the highest price since 1937. But the selling price of flour has been pegged by OPA to Sept. 28-Oct. 2 levels-when wheat was 9? to 12? a bu. cheaper. This price squeeze on the millers has now become so great that many have stopped buying wheat and have withdrawn offers to sell flour...

Author: /time Magazine | Title: COMMODITIES: Let Them Eat Cake | 12/28/1942 | See Source »

Senator Reed would solve this problem by boosting the ceiling on flour by 58? a barrel. Such a move might inflate the cost of living by adding 1? a loaf to the price of bread. A better solution would be to permit the Commodity Credit Corp. to sell part of its vast holdings of surplus wheat at less than parity. But this has been resisted by Congress. So, more likely, OPA may take the easiest way out, grant the millers a subsidy. To grain men, this would be crowning folly...

Author: /time Magazine | Title: COMMODITIES: Let Them Eat Cake | 12/28/1942 | See Source »

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