Word: floured
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...origins of bread & cake. The French wheat-man-a close friend of Herbert Hoover, and of Georges Clemenceau-is M. Ernest Vilgrain, president of the famed Société des Grands Moulins de Paris. Unlike the Mills of the Gods, the Moulins de Paris grind swiftly, grind more flour than any other chain of mills in France, and grind out steady profits absolutely without the selling thrust of advertising...
Throughout France the U. S. Washburn Crosby flour company asks from many a billboard "Eventuellement, Pourquoi Pas Maintenant?";* but the Grands Moulins de Paris have no slogan. Explaining, last week, Miller Vilgrain said: "We French millers do not advertise, and sell almost wholly to bakers, seldom to the housewife, who does little of her own bread or pastry making. The competition offered by American flour firms in France is negligible.* The French miller does not advertise or claim superiority for his individual brand of flour, because both the price and quality are regulated...
...Flour. Negotiations are on for a merger of the $24,000,000 Washburn-Crosby Co. (Gold Medal flour, "Eventually, why not now?") of Minneapolis with the $40,000,000 Standard Milling Co. of Manhattan. Securities of $50,000,000 may be offered...
...vigorous campaign against spaghetti "and other foods in which white flour is squandered" was announced, last week, to commence with the observance of Feb. 19, 1928, as National Rice...
...butterflies winging o'er a clover field. The boys are stalwart and sturdy, dressed in their 50-pound suits of armor. If they don't always look happy, think how you'd feel black-bottoming in full matching equipment and looking for all the world like a King Arthur Flour...