Word: flouring
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Dates: during 1950-1959
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...safe side, Coke's division headquarters in Rio de Janeiro sent along to Rio Preto sample posters, color films for ads, patterns for metal signs, lengthy instruction on how to build billboards, paste up posters, and mix paste (". . . use three gallons of water to each pound of flour . . . Stir up the flour into a batter with cold water...
...list: pledges not to accept bribes, obtain false ration cards, travel on trains without tickets, forge signatures, commit abortion or arson. The disciples also promised not to adulterate milk with water, or flour with powdered stone, and "not to tell a lie to marry off one's daughters . . . for example, not to tell about a blind girl that she has eyesight...
Many of the newspaper ads are for cheap food. One such, with a picture of an attractive housewife at her stove, is for "Moscow Meatballs." The Russians have developed soybean food substitutes for flour, cheese and kefir (fermented milk), and these are plugged frequently, along with Kabul, a soya sauce for meats. "Soya cheeselets," the ads say, "available sweet with currants to commercial enterprises. Cost four times less than animal-produced cheeses...
...partial cure for the wheat surplus, Kansas Merchant and Wheat Farmer Morris Coover last week offered a new recipe for bread, using 16% more wheat flour in every loaf and retailing for 10 more. Coover, backed by the Western Kansas Development Association, last week flew 500 loaves of his heavier, darker and more nutritious bread to Washington for sampling in the Senate & House restaurants...
...from the joint decision of needy countries; ECA rubber-stamps these requests as approved unless the goods are in short supply in the U. S. or can be bought in Europe. And these requests do not frequently coincide with our agricultural surpluses. Western Europe is far more interested in flour and fertilizer than in powdered eggs and blue-dyed potatoes. Much of ECA's value, both political and economic, has come from its willingness--and ability--to send Western European countries the goods they require to re-construct...