Word: flouring
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...Force, four-star General Edwin William Rawlings was approached by a former World War II subordinate, Charles H. Bell, then president of General Mills and son of the founder. At Bell's urging, Rawlings signed on as a vice president of the 34-year-old Minneapolis flour firm. And a year ago when Bell stepped up to the chairmanship. General Rawlings moved in as president and chief executive officer...
Nearly 80% of General Mills' sales come from flour, consumer foods, and such specialty products as high-protein soybean meal. The rest of its sales come from a strange hodgepodge of activities: chemicals and electronic components divisions which are the remains of a long-abandoned diversification effort that once even had the company producing two-man submarines. Rawlings plans to continue these offshoots but stresses that "our greatest opportunities for profits and growth lie in the convenience food business...
Morton is a seventh-generation Kentuckian whose family grew wealthy in the flour-mill business. He served in the Navy for 51 months during World War II, was elected to Congress three times, served under Ike as Assistant Secretary of State for Congressional Relations, beat Democrat Earle Clements for the Senate in 1956. He was Eisenhower's choice for Republican National Committee chairman to succeed New York's Len Hall, held the job for three years...
There was more to it than that. With a growing string of bakeries, Weston began buying up flour mills to supply them, then added supermarkets to sell his bakery products. Today in Britain his bakeries use every pound of flour produced by his mills, and Weston supermarkets sell 58% of his bakery goods. Because his operations provided a ready market for paper packaging, he bought up two Canadian paper companies. "All my life," he says, "I've been looking for tied accounts-the sort you don't have to sell all over again each...
Stop the World-I Want to Get Off is a kind of Everyman coloring book for quasi-grownups. Color Everyman's face white with flour. Dab on a maraschino-cherry nose. House him in a circus tent, and dress him in clown pants baggy enough to hold a pair of baby kangaroos. Name him "He" or "The Man." Make him walk like a mechanical doll, and then propel this symbolic cipher through a life cycle from the cradle to the grave that seems to take almost as long to stage as it would to live through...