Word: flouring
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Better than Raisins. In New Orleans, Tulane Zoologist Edward Hathaway deplored the wasteful practice of discarding flour containing clean, nutritious, wholesome weevils...
...over the rural U.S., the alarm spread: the gaily printed cotton flour sack, time-tested foundation of the nation's farm fashions, was going out with the white flour. According to the crossroad rumors, the recent dark-flour order (see BUSINESS) had caused U.S. millers to substitute plain muslin, disdainfully stamped EMERGENCY FLOUR, for the gay old bags...
Farm wives blanched at the rumor. For years, the stout, fast-color flour sack, paisley, checked, flowered or striped, had been as important as its contents. Mothers had turned the sacks into housedresses, children's playsuits, shorts, curtains, bedspreads and towels. Cried one Red Oak, Ga., wife: "We can live on crackers and cornbread if we have to. But we can't send our children to school naked...
...villain of the piece, for some reason, seemed to be store-clothed Harry Truman. Although it was not the President's fault that the millers, who had once taken so much pride in their patterns, were unwilling to clothe low-grade flour in the same finery, he had started the trouble. And the prospects were devastating. The Pillsbury Flour Co.'s Dallas manager sighed: "They used to say that when the wind blew across the South you could see our trade name on all the girls' underpants. Now they'll all read EMERGENCY...
...General Mills (cereals, flour, soups), $6,415,278 for Betty Crocker, Woman in White, Lone Ranger, Light of the World, Guiding Light...