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...example, I have become more mindful of the importance of limiting the intake of simple or refined carbohydrates ("bad carbs") such as sugar and white flour than I was when I began doing cardiac research 27 years ago. Likewise, the Atkins acolytes have started to highlight the importance of eating more fruits and vegetables ("good carbs") rather than emphasize bacon and Brie. Meanwhile, the American Heart Association recently revised its guidelines to include the considerable benefits of omega-3 fatty acids...

Author: /time Magazine | Title: The Atkins Ornish South Beach Zone Diet | 6/21/2004 | See Source »

After their recent flour attack on Tony Blair, Fathers 4 Justice will combine their love of baking supplies with their love of superheros—scaling bridges as Spiderman, etc.—and take it up a notch. Yeah, we’re talking cupcakes, the Green Hornet and Prince Charles...

Author: By The Crimson Staff, | Title: Predictions | 5/21/2004 | See Source »

...artisanal group, lambaste the anticarb crusade as a much hyped fad akin to the low-fat craze of the '90s. But they're still racing to de-carb themselves faster than the doughboy next door. Hedging their bets may be a smart move, since Americans eat 7% less wheat flour today (137 lbs. annually) than in 1997, according to the U.S. Department of Agriculture. The bread industry's research found that 40% of consumers cut down on bread last year compared with 2002. Not to mention pasta, potatoes and pizza...

Author: /time Magazine | Title: Is Bread Toast? | 5/3/2004 | See Source »

Schaps now sells soy flour--and wheat gluten--based bread, which comes in flavors like cinnamon chip, that contains about a third of the carbs of regular loaves. The new offerings represent about 5% of sales, and many of these, he says, are to fresh customers as opposed to recipe switchers. But the reformulated loaves with the subtly spongier texture may not swing the pendulum back anytime soon. "I wouldn't eat enough to justify getting a whole loaf," said low-carb dieter Sue Hagedorn, who was buying her son an oversize cookie at a full-carb bakery down...

Author: /time Magazine | Title: Is Bread Toast? | 5/3/2004 | See Source »

Next door to Schaps' Illinois shop, another starch purveyor has launched a counteroffensive. The Homemade Pizza Co. is whetting local interest with reformulated, reduced-carb pies. The shop claims to slice 40% off the carb load by replacing white flour with whole wheat and eliminating sugar from the dough. But those modifications surely won't cut it for some. Bearno's pizza chain, based in Louisville, Ky., is finding a ravenous market for entirely crustless creations that feature a base of mozzarella cheese to support the sauce and toppings. "It's pretty flimsy," admits managing partner Robert Mooney...

Author: /time Magazine | Title: Is Bread Toast? | 5/3/2004 | See Source »

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