Word: flower
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...love to munch. But what is exciting farmers is a somewhat shorter (5 to 6 ft.) variety that yields a dark brown seed containing a high-protein food oil. This fall growers in North Dakota and adjacent states will harvest more than 5 million acres of what they call "flower," double last year's planting and 100 times as large as that of a decade ago. Some 75% of the crop, which will fatten farm incomes by $800 million this year, is sold in Europe and such distant markets as Egypt and Australia...
Growing consumer consciousness about health has helped the market. Flower oil costs 10% to 15% more than oil made from corn or soybeans, but its cholesterol content is lower; it has 70% polyunsaturated fats, vs. about 55% for corn oil. Hunt-Wesson in September began national distribution of a flower oil named Sunlite. Procter & Gamble is selling a blend of flower and soybean oil called Puritan, and Lever Brothers is marketing Promise, a part-flower margarine...
...some sunflower seeds from the Soviet Union, which is the leading producer. At the same time, Cargill and rival Honeymead Products set out to persuade farmers to try the new crop. That was not easy; the companies had to promise skeptical growers that they would buy their entire flower harvests at prices above the going rates for wheat and other crops...
...breakthrough came in 1974, when both Cargill and the Department of Agriculture developed hybrid seeds that increased yields by 20% an acre. This made sunflowers financially attractive to farmers, who now net up to 25% more for flower than for wheat...
Catholic "radio priest" whose political invectives boomed across the airways from 1926 to 1940; in Bloomfield Hills, Mich. Father Coughlin's first broadcasts were religious sermons from his Shrine of the Little Flower Church outside Detroit, but soon he began voicing the discontent of the Depression by berating bankers. Heard in 30 million homes, Coughlin called F.D.R. "the great liar and betrayer" and tried to fuel a third-party movement. He preached against Jews and Communists, among others, and the Catholic Church finally silenced all broadcasts and writings in 1942. Despite his reputation as a demagogue, Coughlin remained...