Word: flower
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They have already begun to flower. Midas profited from the "capability" lessons taught by Discoverer. Samos will certainly profit. And so will some of the most elegant of the other systems now being developed...
Like the auto and appliance busi nesses, the seed business is built on planned obsolescence. Burpee, who has developed hundreds of new varieties of flowers, often names outstanding new ones after celebrities. This calls for some careful catalogue descriptions. He likes to tell of the seedsman who named a flower after his mother, described it as "pure white, big and robust, with a wide, expanded form on stout stems...
Experiments are performed on Burpee's 500-acre Fordhook Farms, which surround the 250-year-old family home in Doylestown, Pa., where he lives with his wife and two children, or on the Floradale Farms in Santa Barbara County, Calif. His first venture into flower breeding was unsuccessful. His father, W. Atlee Burpee, the company founder, offered him $1,000 to develop a yellow sweet...
...first big success, he says, came in 1934 when he developed all-color double nasturtiums a year ahead of the competition. Sweet peas used to be the root of the Burpee flower business. When their sale fell off in the '305, Burpee decided that the public wanted marigolds. There was one big problem: they all smelled bad. One day he received a letter from a missionary offering him for $25 an ounce Tibetan marigold seeds that did not smell. Burpee accepted, found the plants had no smell, but unfortunately had runty blossoms, only one good bloom. Realizing that...
...produce other new flower strains, Burpee technicians have used X rays to alter the genes of calendula seeds, created a large double-petaled variety. They have treated seeds with colchicine. a chromosome-multiplying alkaloid that increases a plant's size and changes its characteristics. Colchicine has made possible giant marigolds and snapdragons, and fluffy, ruffled zinnias...