Word: flowering
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...thinks they have given chefs a better place in society, but he is uneasy if he cannot oversee the kitchen and walk through his dining room to help guests order. When he has to trim costs, though, he usually does it in the dining room, choosing very simple flower arrangements (two or three roses in bud vases at most tables) and even allowing woebegone potted palms to remain in the garden dining room...
WHERE HAVE ALL the flower children gone...
Valentine's Day has always sent lovebirds flocking to the florist. Right after Cupid's departure, though, flower sales used to shrivel up. No longer. Flowers, once an ornament reserved for special occasions, have become a year- round staple on many shopping lists. Now, no better reason for buying a bouquet is needed than that the sun is shining, or that the sun is not shining. Sandy Taylor, owner of Plaza Florist & Gifts in Urbandale, Iowa, has noticed the trend. Says she: "Lots of people buy flowers on the way home from work. When we sign the card...
...reason flowers are selling fast is that they are now available in so many places besides traditional florist shops. They are sprouting in grocery stores, in malls, on street corners. The Cincinnati-based Kroger chain has put flower sections in almost 60% of its 1,351 supermarkets. At the Apache mall in Rochester, Minn., Bachman's, a prominent Minnesota florist, runs a row of well-stocked kiosks called the European Flower Markets, where customers can shop without passing through any doors. And in Miami, New York and other cities, traffic-dodging vendors hawk $2 bunches to motorists who are willing...
This wide availability triggers impulse buying. Says Flor Deleo, president of the Miami Flower Exchange: "You walk into a supermarket, see the flowers, and they're attractive and inexpensive. You grab a bottle of wine for $2.99. What's $2.99 more for a nice bouquet of flowers?" Trying to cash in on impulse purchases, 7-Eleven convenience stores in South Florida sell single long-stemmed roses alongside the soft drinks and beer...