Word: flowerings
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Being stationed in the gulf doesn't mean you can't send Valentine's Day flowers back home. Several hundred servicemen have placed orders with Calyx & Corolla, an innovative mail-order flower company in San Francisco. The troops get a 20% Valentine's discount...
Under founder and president Ruth Owades, the three-year-old company has reached sales of $10 million. By contracting directly with 25 domestic and four foreign growers and teaming up with Federal Express, Owades cuts out wholesalers and retailers, guaranteeing that flowers or plants can be delivered within 48 hours and trimming costs as much as 15%. Customers of Calyx & Corolla -- the name refers to the outer and inner parts of a flower -- receive six catalogs a year, offering arrangements ranging from $25 (nine Enchantment Lilies) to $450 (a year's worth of orchids...
Bill and Beth Kostopoulos, proprietors of the Kendall Flower Shop, sold "peace ribbons" to the protesters at prices ranging from 50 cents for a small bow to $1.00 for a large one. Bill remarked that the protesters seemed, "nice and peaceful" and said that he didn't think there would...
Vineland by Thomas Pynchon. Devotees waited 17 years for the author to outdo his apocalyptic Gravity's Rainbow (1973). What they got instead was a kinder, gentler Pynchon. This saga of wilting '60s flower children, circa 1984, on the lam from federal narcs, displays much of the author's old virtuosity: stunning erudition and terminal paranoia coupled with the hard-edged loopiness of cartoons. That is not surprising; the happy ending...
...last is probably best, but it can only be temporary. Decades don't really become themselves until about their middle. The '50s died with J.F.K.'s assassination in 1963; the Woodstock Generation did not flower until 1969; Tom Wolfe dubbed the '70s the Me decade...