Word: fluids
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Dates: during 1990-1999
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Putnam Professor of Pure and Applied Mathematics Emeritus Garett Birkhoff '32, an expert on algebra and fluid mechanics, died at his home in Water Mill...
During World War II, Birkhoff studied the explosion of bazooka charges and plotted phenomena associated with the entry into water of air-launched missiles. This led him to study fluid dynamics, his primary field after...
...armed with a frothy $52 million celebrity ad campaign and a cartful of new milk beverages, the $14 billion industry is battling to reverse the tide of fluid milk's 30-year decline, defend itself from the onslaught of iced teas and designer waters and reformulate its homogenous image...
Indeed, mass advertising is the linchpin of milk's re-emergence. The now ubiquitous milk mustache campaign, with such notables as Christie Brinkley, Jennifer Aniston and Lauren Bacall sporting white upper lips and exclaiming, "Milk, what a surprise!" has been running since last January. The National Fluid Milk Processor Board has also joined forces with its California counterpart to license a quirky, award-winning series of TV spots called "Got Milk?" The theme is that people only think about milk when they haven't got it. "For the first time the industry is focusing on milk as a beverage," says...
...ValuJet plane, the FAA has gone out of its way to show its safety-mindedness. The latest step: last week the agency ordered emergency inspections of Boeing's venerable 737 jets. Reason: tests detected that rudder power control units (PCUS) might jam when extremely hot hydraulic fluid reaches a very cold "slide" (it's like a valve), although such a jam has never been reported in some 69 million flights of 737s worldwide. The rudder affects a jet's orientation. Each of the 2,700 737s in service were to be checked within 10 days. No travel delays are expected...