Word: flushes
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Dates: during 2000-2009
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...money that helps buy such mercy. Alumni open their wallets when the alma mater fields a champion. And the TV networks, which pay billions for college sports (CBS is paying $6 billion over 11 years to broadcast NCAA basketball) can make winners flush. The fact that Harrick won a national title at UCLA may have meant more to Georgia than his T&E arithmetic...
...desperately poor areas, the barefoot doctors of Chairman Mao's era might prove to be a more workable model. Gongdong township in Guangxi is a cluster of remote villages three hours' drive from the nearest paved road or flush toilet. Calcite in Gongdong's water causes kidney stones in residents and a lack of iodine in their diet makes goiters common. For the past six years, the French aid agency M?decins Sans Fronti?res (MSF) has trained the village doctors and midwives to treat minor injuries and illnesses with a basic stock of drugs, while referring serious cases to a township...
...into marketing. Three years ago, when running for senior-class president at his high school in Edmonton, Canada, Ghermezian tacked campaign posters over urinals and discovered that this placement could be quite effective. Now 20 and a part-time student at Yeshiva University in New York City, he runs Flush Media, which places full-color print ads in stalls and above urinals. His primary venues are in Canada at places like Calgary International Airport, but he also has a contract with 130 New York Sports Club locations along the East Coast. So far, clients include TNT and Snapple. Ghermezian says...
...there is competition for stall space. Ghermezian says Flush plans to offer ads on video screens within the next few years, but Zoom Media is already doing so. Zoom places interactive signs and small billboards above sinks and urinals in men's rooms, and on the backs of stall doors in women's rooms. The ads appear in 35 cities in the U.S., mostly in restaurants and bars where they reach customers in the coveted 18-to-34 age group. When Comedy Central was launching its show Crank Yankers last June, it hired Zoom to place...
...hopes for one ongoing craze: from chocolate vodka to tequila-and-lime-spiked rum to sour-raspberry schnapps, flavored spirits are multiplying like empty shot glasses on a 21st birthday. Flavored rums rose from 18% of total rum sales in 1998 to 39% last year. Flavored vodkas are similarly flush. Even Martin Friedland of Jenkintown, Pa., an importer of fine spirits for more than 50 years, won't call flavored liquors a fad; the worst he'll call them is a "fling...