Word: flushing
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...into marketing. Three years ago, when running for senior-class president at his high school in Edmonton, Canada, Ghermezian tacked campaign posters over urinals and discovered that this placement could be quite effective. Now 20 and a part-time student at Yeshiva University in New York City, he runs Flush Media, which places full-color print ads in stalls and above urinals. His primary venues are in Canada at places like Calgary International Airport, but he also has a contract with 130 New York Sports Club locations along the East Coast. So far, clients include TNT and Snapple. Ghermezian says...
...likely to skip commercials. Advertisers today have to get their butts off the figurative couch and work outside the living room. They have to become hunters adept at tracking the consumer prey. They're investing millions to learn your habits, tastes and routines, when you commute, recreate and flush--and they're using this intelligence to pitch their products at a moment when you can't possibly turn away...
...there is competition for stall space. Ghermezian says Flush plans to offer ads on video screens within the next few years, but Zoom Media is already doing so. Zoom places interactive signs and small billboards above sinks and urinals in men's rooms, and on the backs of stall doors in women's rooms. The ads appear in 35 cities in the U.S., mostly in restaurants and bars where they reach customers in the coveted 18-to-34 age group. When Comedy Central was launching its show Crank Yankers last June, it hired Zoom to place...
...hopes for one ongoing craze: from chocolate vodka to tequila-and-lime-spiked rum to sour-raspberry schnapps, flavored spirits are multiplying like empty shot glasses on a 21st birthday. Flavored rums rose from 18% of total rum sales in 1998 to 39% last year. Flavored vodkas are similarly flush. Even Martin Friedland of Jenkintown, Pa., an importer of fine spirits for more than 50 years, won't call flavored liquors a fad; the worst he'll call them is a "fling...
...still on a mission for a worthwhile, less time-intensive pet, to love and care for and play with during those depressing all-nighters. In a sudden flush of benevolence, I adopted Charlie the python from an emergency pet center. He was a quiet and portable pet who traveled in a pillowcase, enjoyed silently slithering around my room while I studied, and had an affection for one of my roommates, whom he followed around. The perfect dorm pet. But looks can be deceiving. It was a nuisance to hide evidence of Charlie during room inspections, including his two-yard long...