Word: flycasting
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Online ad agencies say they only want to improve the consumer experience, not gather dirt on webbies. "The point is to receive information that you are interested in as opposed to what you are not," says Lyn Chitow Oakes, coo of ad agency FlyCast. "It doesn't seem like advertising if you're interested in it." For example, DoubleClick has 50 million active cookies, which means that 50 million people see at least one targeted ad a month. This prolific snooping is nothing new. Credit-card companies have been building databases for years and offering deals based on your spending...
...convinced. But their company's smashing $3.7 billion initial public stock offering last week--spreading wealth up and down the ladder--was less noteworthy than a handful of Internet IPOs that flopped. Say what? Yes, flopped. Shares of online map company Mapquest and online advertising company Flycast failed to double in a day--a stiff bogey but one that Internet companies have been hitting all year. Meanwhile, online real estate company Comps.com actually fell...
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