Word: flyerboard
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Dates: during 2008-2008
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Founded last summer by Roger R. Lee '08 and Tyler W. Bosmeny '09, PaperG allows companies to advertise for as little as $10 per week on their 'Flyerboard,' versus the upwards of $1,000 charged for banner-ad space currently available on many web sites, Bosmeny said...
...Roger and I had done a lot of work in online advertising, and we realized that online ad was largely dominated by large national companies," said Bosmeny, who is also The Crimson's associate business manager. "We came up with the Flyerboard in response to that...We think it's a pretty great combination for local companies and local organizations that want to go online...
...group has strong ties to local media. Lee was The Crimson's business manager last year, and the company is building an advertising network on several local Web sites. Currently, PaperG's main product, Flyerboard, is featured on boston.com (the site of The Boston Globe), HarvardSquare.com, and the Web sites of Metro Boston, the Weekly Dig, The Crimson, and the New Haven Independent...
...Flyerboard platform displays several miniature images of event flyers or other advertisements on a digital corkboard. When clicked, the images expand, providing the full advertisement...
...Using an online format called “Flyerboard,” the site allows local enterprises to post “flyers” which are then uploaded to all Web sites participating in the network, which currently only includes Boston...
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