Word: flyers
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Phillips had stumbled upon one of those frequent-flyer promotions in which airlines team with credit-card companies and other partners. The deal, since withdrawn, was this: buy 10 Healthy Choice products and get 500 miles--or 1,000 miles for purchases made before June 1999. Phillips tossed soup and popcorn into his basket like an end-of-the-world fanatic, but went apoplectic when he saw chocolate-fudge pudding cups at 25[cents] a pop. A mere $62.50 worth, he quickly calculated, would buy 25,000 miles...
...where he holds the reins of one of Asia's hottest Internet start-ups. Last October, he and partners Hans Tung of Taiwan and Chih Cheung of New York launched Helloasia.com an e-commerce and community portal with $20 million of venture capital. Helloasia.com is a kind of frequent-flyer program for Asia's Net surfers. The more you spend at its e-commerce site on items like CDs, travel tickets and computers, the more points you receive toward free gifts. The idea is to promote "stickiness," the ability to keep users hanging around your site. Stickiness builds online communities...
...first two years were spent persuading advertisers to take a flyer. Typically, IndiaWorld managed to grow handily in terms of hits while its profit last year was an imperceptible $58,000. But IndiaWorld earned buzz, and Jain suddenly found himself courted by angel investors, foreign venture capitalists and banks eager to lend. In the end, he decided to get out of the game entirely by selling to Satyam Infoway, one of the largest Internet service providers in India, which doesn't allow foreign competition in the field. "We already have a substantial audience in India," says chief executive R. Ramaraj...
...full-blooded Pequot since the turn of the century; members only have to prove they are one-sixteenth Pequot to be admitted to the tribe. Not that they don't try to make the reservation "authentic." Festooned with American Indian cultural paraphernalia--the casino's version of frequent flyer miles is referred to as "wampum"--there is even a sleek new museum of Pequot history and culture in one corner of the reservation. The tribe's spiffy new high speed ferry is painted an earthy mauve tone and named after Sassacus, the sachem who lead the tribe against the English...
...most corrosive material of all came from groups and individuals independent of Bush's campaign. A Bob Jones professor named Richard Hand sent out an e-mail falsely alleging that McCain had sired two children out of wedlock. A flyer distributed at McCain rallies went after Cindy McCain for her addiction to pain killers a decade ago and her admission that she stole them from a clinic where she worked. Phone-call campaigns targeted McCain's broken first marriage. And a pro-Confederate flag group called Keep It Flying, founded just last week, sent out 250,000 pieces of misleading...