Word: flys
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Dates: during 1990-1999
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Hundreds of companies marketing clothes and accessories dedicated to the "board-sports" life-style are operating in Velcro Valley. They range from Oakley, the $200 million sunglasses-and-footwear firm housed in a futuristic, $47 million hilltop bunker, to smaller fry like Black Flys, Split and Volcom, crowded into Costa Mesa and Huntington Beach industrial parks...
...premiere parties. VCA, one of the four big adult-film companies, has put promotional billboards along Sunset Boulevard in Los Angeles, and Vivid has placed ads at the Burbank airport as well as along Sunset. Vivid's actresses also appear in ads for Fresh Jive clothing and Black Flys sunglasses...
...male final club's undergraduate and graduate members last year tentatively approved extending membership to women. But this year, in a vote that included all of its new members, the club rejected the reform. A reactionary lot the new Flys turned out to be. The club's graduate board, of course, set the stage for the turnaround, paving the way for this new vote by postponing a final decision last year...