Word: fm
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Dates: during 1950-1959
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...mere whim nor proselytizing zeal which prodded the station into FM, however. Based on hard facts, the decision was made by the station's executives only when they became convinced that WHRB could best fulfill its purposes by serving considerably more people than those in the Harvard community...
Andrew readily admits that this radiation problem was one reason the station decided to add FM to its present system. Although it is the most publicized reason it is not the most important one, he insists. As he explains, "We decided to go into FM just because it's progress...
...main progress, Andrew says, will come in sound reproduction. "All the recent emphasis on long-playing records and high fidelity have made people come to expect high-quality reproduction," he says. And FM sound is better sound...
According to the station's own polls, about 40 percent of Harvard students have FM tuners at present. Andrew hopes the percentage will increase...
Progress will come along another line as well. With FM and the large potential audience, the station plans to increase its advertising rates 50 percent. The resulting greater financial stability will allow the programming of more elaborate and more challenging shows, such as live dramas and concerts. This policy has already started, but on a very limited scale...