Word: fm
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Dates: during 1950-1959
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Highbrow Station For more than a year tiny, 550-watt Station KPFA had been fighting a losing game. Its highbrow FM programs were a big hit with a limited audience in Berkeley, home of the University of California. But without sponsors or commercials it had trouble making ends meet on the $10-a-year subscription fees paid by 300 of its listeners. Last August KPFA finally closed the doors of its two-studio station, regretfully fired its underpaid seven-man staff...
Music: Metropolitan Opera broadcasts (ABC), and Manhattan's FM station WABF "for making it possible to hear hour upon hour of the finest in fine music...
PUBLIC SERVICE: Chicago's station WBBM for documentaries on race relations, and Louisville's FM station WFPL for its Free Public Library program...
When WMBS turned popular, pessimistic Bostonians felt that the idea of a good music station in their city was dead. They gave up too easily. Two commercial stations are shifting their emphasis to classical music and one new FM station is entirely devoted to classic. These stations have developed new approaches to the advertising problem, the challenge which defeated WBMS...
...WXHR, a FM "good music station" that broadcasts during the evening, has come up with the most successful solution. Manager John Thornton refuses to "box" his programs with time breaks and holds the advertising down to ninety seconds per hour of music. Public response to this mature advertising policy has been more than satisfactory; in six months of operation the station has become self-supporting...